Hype is Design, operates as a design studio. Encouraging effective human connection via visual design, we deconstruct the overlap between hype and design. Everything hype, is designed. Advertising, a social media campaign, a new style, design is an ever-present bedrock. Design and hype shape society, whether through typography, color theory, UX, UI, hierarchy, essentially visual design. Extrapolating off energy marketing and contemporary design, we offer on the pulse design thinking to any project.