On is still new to the footwear space. Even with momentum, storytelling and world building, innovation is what will continue to ensure a foothold for On. On is seeking to break into the Gen-Z demographic to ensure marketshare for decades to come. Designs seek to showcase wellness in new spaces, such as running at night. On empowers community and wellness for all styles of running.

Deliverables:

• Social media graphics

• Posters

• Photography